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Your RFP sets the tone for your entire website redesign project. From overarching goals to technical requirements, you want your RFP to communicate your needs to ensure you get a high-quality website from a top agency partner. We've pulled together an ultimate RFP template based on real RFPs that have gone on to yield some of our best projects.

I want to dispel the notion that the RFP process has to be arduous, laborious, and not a lot of fun.

With the right information and tools, the RFP process can be an excellent opportunity for you to put some real thought and discussion on your organization's website. And, at the end of the journey, once you've chosen the right agency fit, you'll have a site that's working toward your most important goals, that's measurable, optimizable, and looks good.

So how do you get from A (not having an RFP done yet) to B (your glorious new website finally completed)?

Our goal with this website RFP template is to provide you with a head start. We've taken the guesswork out of the structure of the RFP and the level of detail to include so that all you have to do is fill in your needs. By giving you the structure, detail, and in some cases, examples, we hope that the template allows you to focus more on thinking about your needs and goals.

Who is the website redesign RFP template for?

The short answer is that the website redesign RFP template is for anyone who needs to write an RFP. However, this particular RFP template was created specifically to suit the needs of the following types of people:

Executives, marketers, IT directors, or project managers who are looking for:

  • A high-quality agency that can consistently produce top-tier websites aligned to organization-wide goals, objectives, and important KPIs
  • A collaborative partnership with an agency; not just a transaction
  • A website with flexibility, scalability, security and unique technology needs
  • Anyone in the early stages of an organization-wide digital initiative
  • A customized website solution tailored to industry and unique visitor/user needs

You'll find the detail and the structure of the RFP template to be useful in guiding you in the decisions you'll make and discussions you'll have on goals, technology, and agency fit.

Download the RFP Template

Who should not use the template?

You should not use this template if any of the following apply to you:

  1. You have a short timeline. The RFP process can be lengthy if you include RFP writing, posting, reviewing, and evaluating times. If you're looking to move quickly to meet deadlines, you may be better off reaching out to a few select agencies and talking to them about your needs.
  2. Your project scope doesn't match the project scope for this template. The website redesign RFP template is designed for projects with a minimum budget of $200,000.
  3. You have only a couple of stakeholders. RFPs are useful for building consensus and understanding across multiple departments, but may not be necessary if you have a small number of stakeholders who have a handle on what is needed for the website project. Again, in this scenario, you may be better off reaching out to a few select agencies rather than going through the RFP process.

How to use the website redesign RFP template

  • Read through the entire template to get a sense of the different sections.
  • Consult with relevant stakeholders on their areas of interest and expertise for any sections you're unfamiliar with.
  • Replace the guidelines and sample text with details describing your own upcoming initiative.
  • Once you have a complete draft, have someone unfamiliar read it to see if your objectives come through loud and clear.
  • Ensure consensus by stakeholders that the RFP is accurate; the closer you can get to an accurate representation of your project in the RFP, the smoother the website process will be.
  • Determine what key factors you will use to evaluate responses from your RFP.

Get a head start on your website redesign with the RFP Template Download. The file download includes:

  • Editable Microsoft Word template for a 16-page full website project RFP
  • Explanations for best practices for each RFP section
  • Example text for each section
  • Guidance on how to create an RFP that will kick your website project off the right way

Download the RFP Template Here

We hope you find the template useful in kicking off your next website project. If you have any questions regarding the template, please jason.schaffer [at] (contact us here)